BUSINESS
SETUP
EXPERTS
150+
HAPPY
CUSTOMERS
We simplify the setup process with bespoke solutions, clear guidance, and zero fluff, so you can confidently launch or expand your business in the UAE.
About Us
BIG MOVES NEED
THE BEST SUPPORT,
WE ARE IT!
UAE BUSINESS SET UP
Choose mainland, freezone, or offshore with an expert plan
UAE RESIDENCE VISA
Golden Visa, entrepreneur or freelancer options
BANKING ASSISTANCE
Trusted third-party process support
UAE BUSINESS SET UP
Choose mainland, freezone, or offshore with an expert plan
BUSINESS TOOL PACKAGES
Accounting, branding, legal, and more
START YOUR DUBAI BUSINESS THE SMART WAY
Start your Dubai business the smart wayBody of text: Clear steps, no hidden fees, zero stress. From license to visa, we handle it all so you can focus on building, not battling bureaucracy.
CONCIERGE LEVEL EXECUTION
From license to bank to visa, we manage it all. You get founder-level attention and trusted advisory, not outsourced processing.
BESPOKE STRATEGY
We start by understanding your goals, whether it’s investment diversification, visa stability, or remote business credibility.
CLEAR TIMELINES & COSTS
Before you commit, you’ll know every step, every cost, every date. No surprises. No pressure.
PROUD PARTNERS
Our clients become long-term partners. They’ve launched consultancies, established family offices, and built growing online businesses, all with clarity, efficiency, and support.





MEET THE FOUNDER
BUILT BY AN EXPERT. DESIGNED FOR OTHERS LIKE HER.
I’m Cassandra, founder of Switch Up. After a decade in event management, I discovered a gap in Dubai’s business setup landscape, entrepreneurs and investors needed more than paperwork. They needed clarity, honesty, and a real partner. That’s why I created Switch Up: to simplify the process, deliver bespoke solutions, and become the strategic support you didn’t know you needed.
ADD ON SOLUTIONS
At Switch Up, we know the journey doesn’t end once your trade license is in hand. Whether you’re setting up a consultancy, scaling a service, or launching your next big brand, there’s a whole ecosystem of tasks that follow.
Our Add-On Services are designed to keep everything under one roof, one team, one point of contact, and one clear plan. We work with a vetted network of trusted partners who are experts in their field. From branding to bookkeeping, AI to office space, we’ve already done the hard work for you.
- We offer modern offices and coworking spaces that provide the perfect blend of flexibility, collaboration, and a thriving community.
- Offices and Coworking Spaces
- In today's digital age, branding and digital marketing go hand in hand. Your brand's online presence is crucial for reaching and engaging with your target audience effectively. That's where we come in!
- Branding / Digital Marketing
- Connecting professionals and fostering meaningful connections. Join us to expand your network, exchange ideas, and discover exciting opportunities in a vibrant and engaging environment.
- Networking Events
- Our comprehensive Business Coaching and Consultation empowers organizations with effective strategies, streamlined processes, and expert guidance. From strategic planning to operational efficiency, we are dedicated to helping businesses thrive in today's competitive landscape.
- Business Coaching + Consultation
- Expert guidance for navigating legal complexities. Our dedicated team of legal professionals provides comprehensive advisory services to ensure your business operates within the legal framework. From contract review and compliance to dispute resolution, we offer tailored solutions to safeguard your interests and minimize legal risks.
- Legal Advisory
- Efficient accounting and VAT registration services for streamlined financial management and compliance.
- Accounting and VAT Registration
Testimonials
From recommending suitable banking solutions to helping with account opening, everything was top-notch.
I truly appreciate your professionalism and attention to detail.
Let's Talk
FAQ'S
Yes, eligible residents in the UAE can sponsor their immediate family members, including spouse, children and parents, for a UAE Residence Visa. The specific eligibility criteria and requirements may vary based on the relationship and other factors.
In the UAE, you can establish different types of business entities, including mainland companies, free zone companies, and offshore companies. Mainland companies allow you to conduct business anywhere in the UAE market, while free zone companies provide specific advantages within designated free zone areas. Offshore companies are primarily used for international business and asset protection.
Banks in the UAE offer a wide range of banking services and features for businesses, including current accounts, savings accounts, business loans, trade finance, cash management solutions, online banking platforms, corporate credit cards, and foreign currency exchange services.
The UAE offers a variety of investment options for individuals and businesses, including real estate, stock markets, mutual funds, bonds, commodities, private equity, venture capital, and business partnerships. Each investment option has its own risk profile, potential returns, and requirements.
Business coaching and consultation can benefit various individuals and organizations, including small business owners, executives, managers, startups, professionals seeking career advancement, teams or departments within organizations, and non-profit organizations.
We'd love to hear from you
Our team is here to help you with any questions or concerns you may have. Whether you’re interested to learn more about our company, or just have a general inquiry.